For universities

You answer for retention. Belonging is what moves it.

Belonging predicts whether a student stays. Most universities survey it once a year and count retention after the fact, so the two never meet. We close that gap and report it in the terms your office already works in.

The problem

Attrition starts with students who never connect

Most students who leave were not failing. They drifted because they never became part of the place, and the step they struggle with most is simply getting involved. That struggle is measurable, and it shows up long before anyone formally withdraws.

1 in 4 first-year students do not return to college anywhere the following year.
40% report success getting involved in campus activities, the lowest of 18 first-year transition areas.
64% of students considered stopping out within six months, most citing emotional stress.
First-year transition, self-reported success
Becoming involved in campus activities 40% Making friends 59% Feeling like I belong at this university 74%
Across 18 areas of the first-year transition, getting involved ranks last.

The cost

What attrition costs

A student who leaves takes their remaining tuition with them, and you pay again to recruit the replacement. Money spent keeping the students you already have goes further than money spent finding new ones.

$16.5B lost to attrition every year across four-year institutions.
$13.3M average annual revenue lost at a single public university.
$5,460 to recruit and enrol one replacement student.

The gap

Nothing you run today is responsible for belonging

Your learning platform delivers coursework and your student system keeps records. Neither is measured on whether a student feels part of the university. So belonging lives in an annual survey, retention lives in enrolment data, and nobody joins the two while there is still time to reach the student.

Belongingsurveyed once a year
Retentioncounted after they leave

Our measurement service is the layer between them. It reads connection through the year, in aggregate, and puts it beside the retention outcome.

The technology

It fits the systems you already run

We are not asking you to replace anything or to stand up a platform your staff has to learn. Students sign in with their university credentials. Event and club data moves both ways with the systems your student life office already maintains. What comes back to you is a dashboard, not a data project.

Setup is measured in weeks, and the work sits with us rather than with your IT team.

  • Single sign-on through your existing identity provider, so students create no new account.
  • Two-way sync with campus calendars and event systems, so nothing is entered twice.
  • Aggregate dashboards with no individual-level tracking.
  • Accessibility and English and French parity built in from the start.
  • Hosted, maintained, and updated by us.

Why now

Belonging is becoming a measured priority

Wellness covers more than academics. Students who feel connected are better protected, and belonging shows up in their mental health as much as in whether they re-enrol.

Attention to this has grown quickly in both research and policy. Universities that get ahead of it now are not scrambling to answer for it later.

Research on student belonging and retention
~4,600 ~13,000 2016 2019 2022 2025
Published work on student belonging and retention, 2016 to 2025.

What we do

Three services

Campus engagement platform

One place for every event and club on campus, so students can find what fits them and show up.

Belonging measurement

Short, recurring check-ins that show how connected students feel, reported in aggregate beside your retention data.

Advisory and research

Focus groups and engagement audits that show where students are falling through and what to change.

How we handle data

Aggregate only

We report patterns, never people. Data is anonymized and collected with consent, which keeps this well clear of anything resembling surveillance of individual students.

Accessible and bilingual

We meet WCAG 2.0 AA and deliver full English and French parity, so the tool clears your obligations instead of creating new ones.

Honest about what is proven

We show you what is running today and say plainly what is not. If we have not measured something yet, we tell you so.

Request a conversation

No commitment. We will bring the problem in your numbers, show you the product running, and explain how a first engagement would work. We would rather earn this over a few meetings than push for a decision in one.

Built by two final-year students who ran into this problem on their own campus.